The Powerlifters Dog Toy - Solid, Durable Dog Toys for the Strength Athlete  If you are a dog lover, your paw-friend needs to be as trained as you. Playing with your dog is the best way to build strong connections and have a great time with your best friend. Your pup needs to be entertained physically and mentally. Our solid dog toys are durable and can be used as a training tool or just a kong for your dog! Our dog toys are made from natural rubber, which is non-toxic and very durable. The string is made from durable nylon rope with end coverings which make it strong enough to endure from the chewers.  Pawsitive Vibes Only 🐾 - A7 Ball. Hard, durable and...

WHAT ARE THE BEST WRIST WRAPS? You’re in the market for a new pair of wrist wraps but sometimes it can be difficult to figure out which wrap is for you! Not to worry, the best wrist wraps for powerlifting or just the best wrist wraps for strength training are here at A7 and below is how to find what’s just right for you.    WRAP STIFFNESS The stiffness of your wraps matter!  Flexi  - The most flexible wrist wrap! They offer a tonne of support but with a little bit of comfort too. The flexible wrist wraps are designed to allow a small amount of flexion at the wrist. The beauty of these is you are still able to...

A7 Wrist Wraps   The A7 IPF Approved wrist wraps are designed to offer ultimate support during benching, squats and pressing movements. They feature a double thumb loop so you don't have to worry about which way you have to put them on. They're quick and easy to put on and highly effective.   All our wrist wraps are IPF Approved and are allowed in all IPF competitions and its affiliate federations within Europe.   The wrist wraps are available in three styles:   Flex - Medium - Stiff   The flex wrist wraps are suitable for someone who wants support but also being able to have some movement in the wrist to get into position for a lift. With...

A7 Cone Vs Stiff IPF Approved Knee Sleeves 

It is always difficult to find the perfect knee sleeve. At A7 Europe all of our knee sleeves are IPF approved and here are some handy tips on how to decide which one is for you.  

The 10 Best Gifts for Powerlifters Lets face it powerlifters are hard to buy for. It might seem like all we do is eat, go to the gym and then find out where our next meal is coming from (yes I put eating in there twice for a good reason). Find out the best gifts for powerlifters that they probably never knew they needed. A7 Pioneer Prong Belt - Pioneer belts are your crème de la crème of the powerlifting world. Not only are the belts IPF approved and American-Made but they also offer a two line “off set hole” feature. This means it is designed to allow you to tighten the belt in ½ inch increments, instead of the...

Why Wear Deadlift Slippers? Deadlift slippers have been around for years but never really changed, but why do we use them? Deadlift slippers are used all over Europe, from France to Italy and in the UK. The reason I prefer a slipper to other “shoes” is they ensure you get as close to the floor as possible. 

A brief explanation of what the heck is "Bar Grip" and how it can help you increase your 1 Rep Max in squat, bench and more! The Bar Grip helps you stick to slippery commercial gym benches and also helps keep the bar on your back when squatting. No sliding, no chalk, no mess.