News

With IPF Worlds just around the corner, the A7 Family will be out in force, looking to go head to head with the best in the World! Join us next week to support everyone out in Germany…  Joy’s return to the 57kg class is going to be a big one! After crushing the British Champs earlier this year. We are always in awe of Joy's nerves of steel and epic performances in the past. We know that 2025 will be no different! Joy lifts off Tuesday 10th June, 19:00 CEST  Use code "JOY" on our site to show your support and...

The IPF Approved delisting has been reversed. This means the product will remain IPF approved, until at least January 2027. This is a win for us, and a win for you. The Community helped make this possible, and we want to give back.

We are proud to announce a new era of powerlifting in Sweden with our partnership with the Swedish Powerlifting Federation.

"GREATNESS DOESN'T JUST HAPPEN" Jennifer Thompson is a 11 x IPF World Powerlifting Champion plus more in other federations and holds the world record of 145.5kg in her weight category for bench press. Click the video below to hear what powerlifting means to Jen...    WHAT IS "DEMAND GREATNESS"? Demand Greatness is more than just a phrase; it's a mindset, a lifestyle, and a call to action. It's about setting high standards for yourself and refusing to settle for anything less than your best. It's about challenging the status quo, embracing challenges, and continuously striving for improvement in all areas...