News

The IPF Approved delisting has been reversed. This means the product will remain IPF approved, until at least January 2027. This is a win for us, and a win for you. The Community helped make this possible, and we want to give back.

We are proud to announce a new era of powerlifting in Sweden with our partnership with the Swedish Powerlifting Federation.

"GREATNESS DOESN'T JUST HAPPEN" Jennifer Thompson is a 11 x IPF World Powerlifting Champion plus more in other federations and holds the world record of 145.5kg in her weight category for bench press. Click the video below to hear what powerlifting means to Jen...    WHAT IS "DEMAND GREATNESS"? Demand Greatness is more than just a phrase; it's a mindset, a lifestyle, and a call to action. It's about setting high standards for yourself and refusing to settle for anything less than your best. It's about challenging the status quo, embracing challenges, and continuously striving for improvement in all areas...

IPF WORLD CHAMPS IS UNDERWAY! 🌍   It's that time of the year again and a HUGE good luck to the whole A7 Family competing this week. Check out below for the full lowdown on how you can support those lifting ❤️ 💪 Tuesday 18th June 7pm EEST   🇭🇺 Enahoro Asein - Nominated 3rd in the 83kg class, Ena will be battling it out for the top spot in a hotly contested class. With his huge deadlift, we've seen attempts of 399kg for the win in the past. This year, will we see a Hail Mary that will pay...