A7 started first as an idea before it ever was a company. The origin or inception of the idea that became A7 was born in early 2013, at a time where Jasen our Founder felt complacent in life and that he could and should do more for the world around him... 

On a very hot and humid day in 2015, Jasen had an injury when squatting in a gym in Atlanta. This gym did not have air conditioning and even with adequate chalk the barbell slipped and rolled down Jasen’s back during squats resulting in damage to the ligaments in his elbow. This injury brought on frustration but also desire for a solution. Jasen realised that if a silicone type grip were applied to the back where the bar rests it could hold up better in similar anti-friction conditions. Proof of concept samples were quickly produced and they worked well. The first order for production was placed and a website was opened in August of 2015. For over two years the idea that grew to A7 slowly blossomed finally into a company with a product for sale that can help others. It was realised with this same principle of improvement and focus applied that A7 can make a better experience in many more product categories.

 

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